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Queensland, Australia
Dear Massage Therapist,
If you want to get more clients in your massage
business and keep them coming back, then what you are about to see and hear
on this website will be some of the most helpful and important information
you'll ever read.
 Hi, my name is Amy Roberts, for 9
years I ran a thriving massage business with over 3000 clients. For the past few
years I have been teaching internationally and locally with Massage Therapists
like you how to rapidly grow their practice
and deal head-on with the stuff they never teach you when you are getting your
certificate or diploma to practice one of the most caring acts in the
world-Massage Therapy.
Are you stressed out about not
having enough clients to meet your bills at the end of the month? Just starting
out and don't know where to get your first client? Or are you a professional
therapist who is having issues with getting clients to come back, or, boosting
client numbers to propel your massage business to the next level of success?
If this describes you and you
are serious about getting more clients,
permanently, and keeping them coming back then take the next 3 minutes to
read this letter carefully. (I know it's long but Massage Therapy is one of the
most rewarding professions in the world- I HATE seeing caring and superb
therapists like you out of your practice by the "business" of Massage Therapy...there
is another way.)
I remember the first time I
thought about becoming a Massage Therapist. I felt a real passion for being able
to make a real difference, to people's lives in a positive way -
without drugs or medicine. They would
actually feel better just with the touch of my hands.
I fell in love with Massage
Therapy.
When I enrolled in college to do
my first course in professional Massage, I was so excited! I was finally doing
something with my life. I was a poor (really poor) student at school and
fronting up to my first class was daunting - but I felt so alive.
I began to think of all the
people I knew and how they would benefit from what I was about to learn. My
heart was exploding with a desire to learn. When I completed my training I was
so happy. I was sure I was going to be a success.
You know friend, I was just
sure
I would have an abundance of clients just clamouring to book in for their
first appointment with me, telling me how good they felt and how I could make
them feel better and how my massage treatments made a distinct, positive
difference to their lives.
I could just see these people in
my mind. I would be wanted, respected,
appreciated and loved...
I knew absolutely nothing about
'massage as a business' and relied
heavily on my college for information on how to run my own massage business
(little did I know how dangerous this little bit of knowledge would be!).
I was sure my teachers at college
would be there to help. Graduating made me feel so proud. It was the happiest
day of my life. I felt so confident in myself. I had really done something that
was going to help so many people.
After
graduating I was on fire, I was so motivated. I spent ages looking for
the exact perfect frame for my certificate and spent a good couple of weeks
decorating and making my "clinic room" beautiful. I placed my certificate in
numerous different spots where the maximum number of people would see it.
You know I did think "how will I
get clients and where will they come from?" and I even asked around - no one
really gave me a straight answer.
Did you find that little voice in your head wondering
"How will I actually
get clients?"
"How long will does it take to get them?"
Did you find, like me, that no one would give you a straight answer or worse -
you got told it would take you years and years to build up a successful
practice?
I've got some good news.
Being told that a massage
therapy practise takes "years and years" to build up is absolute rubbish. I
know, because I proved that wrong.
Keep reading..
I was on a high from graduating
so I just ploughed on, joining an association, got my insurance, and waited for
clients to come. I spent a couple of weeks perfecting and working on my business
card, letterhead and signs. Then I sat back and waited for the clients to pour
in.
I waited and waited....
Over the next few months after
graduating a
handful of clients turned up, certainly not
the rush of clients I imagined.
By this stage I thought "I should
do some advertising." I did and it failed miserably. I felt like a rug had been
pulled out from under my feet. My enthusiasm had turned into bitter
disappointment. I was so frustrated! Under that frustration I felt so scared of
failing. I was very. very disappointed. I was crushed actually.
I did a leaflet and it failed as
well. (Looking back at the leaflet now, it was
easy to see why it didn't work! I would
never write anything like that now!) Things were bleak - I had a handful
of clients, a big and never ending expanding pile of bills, I was stressed,
lonely, depressed and frustrated.
Something had to change or I
would have to admit my plan of being a successful massage therapist had failed.
I'd face the personal humiliation of going back to the workforce because I could
not make this work. The thought of that was so painful because I wanted this
more than anything.
Is this story familiar to you?
You may have a thriving massage practice with more clients and prosperity than
you can handle. If this is you then you will be wasting your time reading on.
If you are not
satisfied with the number of clients you are getting right now and want
something to change for the better,
you must keep reading because
this letter is the key to getting a successful massage therapy practice.
How did I go from desperate to a successful practice? Let me tell you, it
was a lot of hard work, stuff ups and good old trial and error. I would not wish
this on you so I have distilled everything I have learnt to get more clients and
keep them coming back, since I started in 1994, into my four new e-books
- "Ignite Your Massage Therapy Business",
"Marketing Secrets For Massage Therapists", "How To Write Advertising For Your Massage
Therapy Business" and
"Understanding Your Client".
These books give you the absolute, clear cut way to getting
more clients and keeping them coming back. It's absolutely everything you need
to create the successful, busy massage therapy practice you could ever want.
So what's in each
book? Let's start with the first one:
"Ignite Your
Massage Therapy Business"
"Ignite
Your Massage Therapy Business" has 109 pages and 6 sections you will learn every
successful method, tip and trick to build up your "booked-out-for-years" massage
practise. In they are so easy to apply!
If you are a new Massage Therapist and
want some solid direction on what to do to start gaining the amount of clients
you want this ebook is written for you. With the information in the ebook you'll
be able to start living off the income you make from massage.
It's the perfect beginners ebook for
propelling your practise from small to thriving because
you will get results quickly.
Lets take a look what's in "Ignite
Your Massage Therapy Business";
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The
mindset of the most successful
Massage Therapists in the world (Discover how the most
successful and most respected
Therapists think.) |
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Discover what business you are
REALLY in (and no it's not the massage therapy business) |
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Find out the
secret ingredient that if missing,
guarantees a near empty appointment book. |
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Discover how dehydration is the
greatest health enemy of the practising therapist |
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Why
knowing and addressing your clients
fears is a key factor in growing your business |
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The secret client booking technique
to use when you are busy - This keeps everyone happy |
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Learn why not having
written goals in your business is like trying to drive a car
without a steering wheel. |
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How to stay positive when things go
wrong - a sure fire strategy that works every time. (This is the
story of the client who couldn't
understand why she couldn't have her treatment at that time, when
my house nearly burnt down and there were fire trucks everywhere, and I
still managed to keep her for years
and years! She ended up
being one of my most loyal.) |
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Learn the
"kept-under-wraps-till-now" technique that will be irresistible
to new clients on the phone. |
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The techniques that will help you
deal with feeling "overwhelmed" in your growing massage business
permanently. |
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The pre-greeting client
ritual which makes a huge difference to client comfort. This
insider tip is gold. You certainly will not have learnt this in college! |
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Learn how to get clients to call
immediately - as soon as they see your ad |
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Your single most important
asset in your massage business - not 1 in 100 Therapists knows
this. |
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Discover the
"Self Employed" trap and how you
can avoid it sucking every ounce of joy in your practice. |
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The t hidden financial risks in practising massage therapy - it
is a crime that you're not taught this in college. |
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Stress and massage therapy -
what they don't (but should) tell you about this important area. |
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The surprising first thing
that clients notice about you. Knowing this information may be the
missing-link in your repeat business problems. |
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Learn the absolute truth about
"selling". This method will get you all the clients you need (without
compromising your values and integrity) ever! |
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The dark side of massage therapy - How to deal with these inevitable
uncomfortable issues Head On!
(You know, like clients wanting more than 'just a massage'.) I
wished someone had explained this to me ( it would have saved me on
numerous occasions over my first years of practice.) |
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Three techniques that will help you
to reach success of your massage
therapy business, easily and quickly - step-by-step. |
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Identify what specifically
is bugging you about your massage therapy practice- then learn
the system to stop these problems cold. |
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Why your health is so crucial to
your longevity as a Massage Therapist. Learning these techniques will extend your
practice by years. |
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The negativity dilemma - learn a technique that has given Therapists
more happiness, satisfaction and more clients than they imagined they
would get. This has rescued hundreds and hundreds of therapists
and their practices. |
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Already on the path to a successful practice? Learn those hidden dangers and how
to avoid them becoming a saboteur to getting more regular and
repeat business. |
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Why targeting your market
as a massage therapist is vital to the growth of your massage business.
(And yes there are many target markets - not just one - for massage
therapy) |
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How to build "rock-solid"
credibility even if you have just graduated and this is your
first massage! This will impress your clients! |
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Learn the one thing that
all your clients are desperately seeking from you. (Get this and
you will have a full appointment book and a 3 month waiting list.) |
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Why dropping your fee is the WORST
thing you can do to get clients -you will learn how to increase
your fees and get new clients as a result. You will have your clients
thanking you for it. If you have discounted your fee to get
clients, then stop immediately, then read why in my book. |
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The do's and don'ts of
massage oil (you would not believe what some professionals are
using for massage oil. They may as well go out and put it in their
Saturn car!) There is an
alternative to massage oil and its going to completely revolutionise
this industry in the next few years. |
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What to never, ever do when
advertising your practice. It will kill potential client's
interest. |
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Understand how your beliefs
about money could be holding you back - this will really shock you.
Learn the right psychology for your success and happiness and
getting the clients you want. |
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Learn the secret of gaining years
of experience in just one hour. This short cut will save years of
stress |
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Learn the specific real
world marketing tactics that absolutely work for a massage therapy
practice. There is no theory here. Just school of hard knocks and
testing to discover what really works. There is no holding back here -
everything is revealed |
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Learn the single biggest mistake
made by massage therapy practitioners world-wide and most
importantly, learn how to banish it for ever. |
Here's what
therapists are saying:
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"As a Massage Therapist since 1986 I am
delighted to recommend this book by Amy Roberts. The information
contained herein, will become compulsory reading for all Massage Therapists.
For new graduates wondering how and
where to find clients, and have them return. Everything you want to
know but who to ask. At last! A book that answers all your questions."
Mrs. N Runco - Certified Massage Therapist. |
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Thank you again for your
inspirations. You will not believe this, I now make not less
than £650 ($1560 US) a week and it is down to you. You made
believe that I can do it and it is happening for me. I am
very happy. May God bless you. Every advert I do now I have
my picture in it and it works. May God guide and bless you
in everything you do.
Massage Therapist
Newcastle, UK
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Hi Amy,
Excellent information. I really picked up quite a bit from
these, especially from the “Follow Up” articles on the blog.
This has been a weakness of mine that I’m working on. It is
really motivating to see it again, and I sent a follow up
email to my newest client.
I had purchased the advertising books back in December. They
are really inspiring. I look forward to implementing these.
Hope all is well.
Eric. LMT.
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"Marketing Secrets For Massage Therapists"
"Marketing Secrets For Massage Therapists" will give you exactly what you need
to get the high response from ads and promotions,
plus incredible ways to increase
your client numbers without a huge money outlay, and how to get clients to
refer you even more clients you need to be successful.
WARNING:
Just before you keep reading I must caution you. The
information in this ebook works, and works extremely well. The content of the
ebook has such powerful, life changing information in it that I went from 5
clients a week to 25-30 clients a week in just a couple of months. So make
sure you are totally, one hundred percent serious about getting more clients
because this is the book that'll do it.
You can do a
lot on a budget, so don’t think that because you don’t have much money that
you can’t market your business- you can, and quite successfully! I did, and
it’s pretty easy when you know how, which I explain.
The eBook is
108 pages with 19 extensive chapters. You will learn how to do ads and
marketing that gets a
high response
rate of clients, and methods to keep these clients for the entire life of your
massage career even if you’re still getting benefit payments from the
government and haven’t even started your massage business yet.
You can see the words, pictures, type, fonts and layout that I used to
generate this huge succession of clients. And a lot of those clients that I
got from those ads, not only referred me other clients, but stayed with me for
the entire time
I’ve practiced massage therapy.
The reason I've put those original
ads into the eBook is so
you
can see what I did
and how I did it and copy the method.
You will learn:
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How you can use my ads
as a guide for yours. These ads propelled my massage business from
earning 5 clients a week ($200 per week) from my massage, to 25-30
clients a week (earning over $1000 per week)- and I show you
the
ads that I did that brought me this large influx of clients that changed
my situation from hopeless to abundant. Within 2 years of graduating I
had staff working for me. |
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Find out the key
people and professional organisations to refer you clients- understand
this and you will know EXACTLY who is good to contact, who will refer
you clients and who won't-within seconds of seeing their business. |
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How to network with
other businesses you've never met before, even if you're shy and don't
know how to strike up a conversation. |
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The great website
debate for Massage Practices, finally answered- to go online or not? Do
they work or not? Know this and you'll save yourself thousands of
dollars in hosting fees. |
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How to market your
massage business as if you were an expert- even if you've just
graduated! |
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The secret
to successfully having Doctors refer you their patients, and keep doing
so for years, until you say stop! |
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Learn how to increase
your word of mouth rate up to 70% using a few simple, yet incredibly
effective techniques. |
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How to promote
yourself, in conversation with people you've never met before, with
supreme confidence. |
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Discover how to break
in to the world of corporate massage successfully and swiftly- know
what companies to target specifically, which ones will be more
responsive and how to approach them confidently. |
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Learn how you can get
your potential clients to say "I must make an appointment now!" when
they see your ad or brochure. |
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The truth about why
business cards are NOT a marketing tool and should never be used as
such. |
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Discover the secrets
to impressing your client beyond the call of duty- you'll laugh when you
realise how easy it is to do this! |
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Learn how to deal with
"no shows" effectively without getting burnt or compromising your
reputation, and why it's better for you. (You know the annoying clients
I'm talking about.....They don't show up, don't even let you know
they're not coming, don't care
that they have inconvenienced you....) |
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Learn what type of
advertising gets the best, fastest response. |
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Know WHERE to market
your business, every time. The days of "putting an ad in the paper and
hoping for the best" are GONE! |
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Learn the number one
rule to knowing where to market yourself. |
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How
to 'get into your clients head' and know what
they want, every time.
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The secrets to
successful newspaper advertising. Learn this and you'll never worry
about getting clients again. |
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Learn the best
positions in the newspaper to place your ads. |
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Why your attitude
toward yourself is so paramount to your success in your practice. Know
this, and you'll have more clients and referrals than you can handle. |
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Learn how to 'capture'
your potential clients within the first few seconds of them reading your
advertising. |
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Why you NEVER do
advertising in large quantities even if you've been practicing for
years. |
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Why targeting your
market as a massage therapist is vital to the growth of your business.
(And yes there are many markets).
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Where NEVER,
EVER to advertise in the paper- the amount of therapists that do this is
staggering- Learn how to avoid this disastrous move and you'll
find that clients will flock to you.
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Find out the one thing
that all your clients are desperately seeking from you. (Get this and
you will be blessed with a full appointment book and a 3 month waiting
list.) |
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Why discounting
without client benefits is the WORST thing you can do to get clients.
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Why marketing your
practice using Black and White, instead of full colour can be the best
thing you can ever do. (And it's cheaper!) |
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What to never, ever do
when advertising your practice. |
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The sheer power of an
effective editorial- how to do one that works. Get this and you’ll be
booked out like I was. (My ‘famous’ editorial is in the eBook. The phone
rang every 15 minutes for days, up to
midnight when I did this editorial. I was ridiculously inundated!) |
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Learn what pictures in
your advertising give you the most professional
‘I’ve-been-doing-this-for-years’ look, even if you just graduate
yesterday. |
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What size ads to use, that work. |
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Why advertising to
'everyone' is incorrect and will cost you thousands of money, time and
effort. |
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Finally, the reason
why most ads do not work in a massage therapy business |
Here's what
therapists are saying:
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"Amy
has been my business consultant for several months now, and, in that time I have
managed to double the amount of clients that I have been seeing.
She has taught me so much about business and she has been extremely caring and supportive. Amy is an amazing person with such a wealth of knowledge. She is an inspiration and I cannot recommend her highly enough."
Linda Cotone - Certified Massage Therapist
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I am using your e-books in my massage
therapy business...I am working for a corporation that has
corporate clients...so I am an employee, but I am still working in
the field. Your e-books are very valuable to me in my work as a
massage therapist. Thank you.
Sincerely,
Michael V. Peake
Licensed Certified Massage Therapist
(LCMT)
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I am a sole parent of 3 teenagers aged 18, 17 and 12. Earlier
this year my oldest child had a car accident and broke his
back so he needed to move back home with me. My main income
was from my home based web site design business and a part
time job as a massage therapist at a clinic. When my son moved
back home to recover, it was time to move into a town office
and get serious about making more money. I left the clinic I
was working at and moved to a serviced office which I decided
to use for 20 hours of massage and 20 hours of web design a
week. The web design flowed on as before but I made the
classic mistake of opening a massage business and expecting
the clients to make their way to me.
When I discovered the massage therapy success web site, I made
myself take a couple of days off to invest in analysing what I
was doing wrong. There were many holes in my approach and I
have many pages of notes as a result of doing the exercises in
Amy's eBook. I am slowly working through making changes to my
approach. By investing a bit of time and not very much money,
I now have consolidated a relationship with my chiropractor
who sends me clients, with a few government departments and
through referrals from satisfied clients. I made sure my
business was well signposted and have a follow-up system for
each client.
It took courage to take a few days off to work through the
eBook but in just 2 months I reached the goal I expected to
reach in a year. The business has stayed at this level for a
month so I know that I am on the right track. I still have
many ideas from the book to work on so I expect to experience
much more success.
Regards,
Jane, Northern Territory, Australia
Wildgrapes Workplace Massage
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"How
To Write Advertising For Your
Massage Therapy Business"
After
the huge success of "Marketing Secrets For Massage Therapists" this ebook was
inevitable. This book will teach you copywriting skills in all aspects of your
print advertising.
What
that means is by the time you finished reading this ebook you'll know to put
together a powerful brochure, flyer and advertisement that potential clients
will go crazy for!
You'll
finally discover, what words, phrases and images make people turn from strangers
into loyal clients. You'll find out what it is that gets people to book in
instantly simply by using the right combinations of words.
You'll see why logos and pretty healing images
on your brochures can actually turn potential clients off. Yes it's true.
Sorry if you didn't want to hear that, but that may be one of the reasons why a
lot of clients don't pick up your brochure and want to call.
After all I'm about telling you the truth, not
encouraging you to do stuff that doesn't work just because you and I think its
looks nice. Sometimes "looking nice" doesn't even get you an enquiry.
In this ebook I'll show you EXACTLY what potential clients
respond to in your brochures and all things in print by successful, advanced
copywriting methods. (I learnt copy writing from the most successful people in
the industry. Now you can learn from me for a small fraction of the price.)
I also show you in a step-by-step, how-to way, using
diagrams, pictures and easy to understand explanations.
Think of it as a
step-by-step, visual guide on how to write and put your advertising
together.
This 215 page ebook will show you how to create the words, layout, colour, text
and pictures in your advertising that will successfully bring you new
clients!
You will learn:
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How to successfully write a complete brochure, a flyer and a newspaper
advertisement from start to finish using these easy instructions.
"Step one, we place X right here.
Step two we add Y over here.
Step 3 we now put A, B, C in this corner", then by the end of it you will
have your first professional written advert that you have done yourself!
(with pictures and templates the whole way through. No complicated stuff
here!
(This is where you will really learn because I help you, in this step by
step, word for word, visual picture instruction what words, layout and
pictures to use in your brochures, flyers and newspaper ads.) |
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Discover what kinds of headlines to use for your massage business to get a
huge client response from your newspaper ads, brochures and flyers. |
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You'll understand and know exactly what words and key phrases for massage
businesses specifically that clients respond to and will cause them to
book in that very day they see your advertising. (Guaranteed!)
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Why knowing who your target market is will help you find them and market
to them in a way that no other massage therapist has. (They'll be
clamouring down your down once you apply this incredible secret!) . |
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You will learn what photos generate a high client response and how you can
use pictures like this yourself |
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The myths of whether colour or black and white in massage advertising
revealed! I put this to the test and show you some staggering results. |
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Why this is completely and utterly wrong:
1. Pay for multiple advertising space in the newspaper, (Such as 5
print runs)
2. Then write your ad,
3. get the proof back from the newspaper, then the ad goes to print.
No! No! This is all wrong and I revealed why and what you
can do to get the process the right way so you save money, time and
effort.
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Discover how your marketing and advertising "represents" you and creates
an immediate relationship with your clients -knowing how to do this is one
of the keys to bring in a huge response from your advertising (whether its
brochures or flyers or ads in the paper.) |
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See the examples of successful headlines, words, key phrases that work for
your potential clients (yes, I've done it for you in this section, so all
you have to do is copy and paste and your client-generating advert is done
for you!) |
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Why pre-emption is one of the most undisclosed factor to your success in
your massage business. 99% of Massage therapists do not know this, but you
will! Which will give you the leading advantage over your competition for
life! (And they'll be none the wiser.) |
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How your competition will respond when they see you applying these
principles in your advertising. They may come to you asking how you have
all these clients in such a short amount of time, they'll want to know
what your 'secret' is. Don't you tell them! |
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How to show your potential group of clients, in your massage advertising,
that you ARE the person they need, are the best and have huge integrity
and that they can trust you- all by just looking at your ad, once.
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You will finally find out what key things specifically make up a
successful massage therapy advert.
(I show you examples of what to do and how to do it in a way that's easy
to do yourself, even if you've never put pen to paper before to write
anything vaguely related to advertising.) |
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The number one factor to why clients choose you in the first place- you
won't believe this when you read it! Once you know, you can fully use this
in your advertising so you never have a quiet period again. |
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Learn why clients have not responded to your advertising in the past and
how you can learn this completely successful way of doing things from now
on. |
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How to know what words to put where in your flyers, brochures and
newspaper ads that clients will love. They will feel like you understand
them completely, even before they've even met you. |
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Proven ways to know your clients needs, wants a desires from massage
therapy and more importantly, from you as their massage therapist. |
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How to know where your best clients are to get the best response from your
advertising |
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How to know what type of advertising your potential clients want to see
from you |
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How this major factor that clients fear will stop them from coming to you
if you don't know how to address it (its so simple to us, but to them its
huge, do not miss this one!) |
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How your unique way of doing massage therapy can be used in your
advertising to gain a large number of new clients ( I show you how to find
out how you are different from other therapists and how to put this in
your advertising) |
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Did you know that the way you write and speak normally has incredible
power for your advertising? (I show you how this can be used to create a
huge client response from all advertising that you do.) |
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Discover the proven ways to increase
your response rate of clients from your newspaper advertising every single
time. |
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The 3 simple, yet unknown things you must know for the best and most
professional layout to your advertising. (You be amazed at how simple
these 3 things are and how we apply it over our approach to massage
therapy but miss this when it comes to writing advertising.) |
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An easy way to get the right words together for your advert- and its in
your everyday activities, but you wouldn't know it. |
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Why using positive words to reflect good energy enhances your chances of a
successful response. |
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Learn the key secrets to what other ways you help them (not just massage
therapy) increases your chance of keeping people as clients and is most
likely the reason why they refer people to you. Tip: You're doing it
everyday! |
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Learn what will boost your client response if you include this one very
important thing. (Such a high percentage of Massage therapist in the world
have no clue about this factor. Once you learn it you'll be able to apply
it in your advertising and get more clients that you im | |