Have you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn't know what to say or
how to say it?
Michael Rasmussen's new video course "Email
Promos Exposed" promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.
If you're in a hurry, just go ahead and get instant
free access to these videos.
I decided to see if Michael's videos live up to
their promise by trying them out myself. Here's
what I found:
Overall Quality
The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.
Now let's move onto...
THE ACTUAL VIDEOS
Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.
VIDEO 1 - INTRODUCTION
This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.
This is a good lesson for anyone to get. Whenever
you're teaching people how to do something, it's
good to establish your credibility up front, so
that there's no doubt about whether or not you're
qualified to talk about the subject. Most product
developers either skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other
marketer has bothered to mention. You'll learn
things like:
* The mindset you need in order to write a killer
promo
* The different tools you need before you get
started
* How to keep your emails laser-focused
* How to create an outline that practically
writes the email for you.
This was a fantastic video, and did a good job of
kicking things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos... the subject line. The subject
line is a confusing topic, because nobody's 100%
sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line
that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.
He also reveals:
* How to get people to keep reading your email
once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few
paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You'll also
learn:
* How to write powerful bullets that make people
curious and want to find out more.
* Simple formatting tricks for making your body
copy easy to read.
* The secret of "bucket brigade copy" and how to
use it in your email promos to force people to
keep reading.
VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don't know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:
* The "magic question" to ask yourself that will
make your close much more powerful.
* The secret of the "unanswered question" and why
handling this is a surefire way to get people to
act right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.
VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:
* Why you should including a P.S. at the end of
your email.
* The 4 different kinds of P.S.'s you can use
(this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some
mistakes that I was making that I wasn't even
aware of. Unless you're a seasoned pro, you're
probably guilty of some of the things that
Michael talks about in this video as well, and
that's why it's so valuable. I've shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.
CONCLUSION
As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my "A-list" for a
long time.
I've already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.
If email marketing is an important part of your
business (and in my opinion, it's the most
important part of ANY online business), then you
owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.
Get instant free access to the videos right now.
Sincerely,
James
P.S. - If there's one thing that I wish I'd learned
when I first got started in Internet Marketing, it
would be creating killer email promotions. I just
found out where you can view 1 FULL HOUR of
free video tutorials that teach you how create each
aspect of a powerful email, from the subject line all
the way to the PS. Click Here to see how you
can get your hands on these videos at no cost!
