There are thousands of them on the Internet. We all read them almost every day but are they effectual? Do they make you want to really carry out the thing they are asking you to do – which is usually to sign up for an email list? Whatever are we talking about? Why, squeeze pages, of course.

What exactly is a Squeeze Page?

It sounds like it has something to do with fruit. What you are squeezing is definitely not foodstuffs but individuals. You would like their information for your list. It does not matter if you are looking for product sales leads or newsletter subscribers, a squeeze page is an effective way to obtain what you ask for.

A squeeze page is in effect a landing page. It might be your home page on your website, however if you are conducting more than one marketing campaign, it might be a different page, the goal of which is to get people to opt-in to your email list in trade for something. What can they opt-in for? It can be ezines, no cost reports, free website analysis, free ebooks and the like. You decide who you are looking for and what media will dig up the visitor’s names and email addresses for you.

These pages are of great consequence because their only objective is to get the reader to carry out an act that has been determined by you. The “act” does not entail product sales directly. You plan to gain the confidence of your prospective patron before you invite them to consider purchasing something from you. For sure one benefit you will achieve at this juncture is a list of subscribers that are inside your target market. Somebody who is not interested will not sign up.

Using a squeeze page as a product sales page might draw individuals who are definitely not within your target market. If you advertise a website page that offers “get rich quick” scenarios, you are guaranteed to obtain plenty of takers although definitely not the ones you seek. Instead put up a page that offers “reputable online business ideas” and gather the ones you desire.

Characteristics of a Squeeze Page

Website owners pay a lot of money to have squeeze pages constructed for them. Through this page, you want to pull out all of the stops to get seen by your niche. Therefore, let’s start at the top, the top of the website page that is.

1. Heading. Individuals take a quick look over website pages while they read on the Internet. Your headline may be the only occasion to secure their interest. Sum that up in a few words and exploit it as your heading: “The Only List Building Solution You Will Ever Need!” Don’t forget to exploit the same keywords you researched for your site.

2. Get personal. Reveal a story that is applicable to your theme. Maybe you had a bad habit you wanted to beat. Present the reader insight into your issue and how you solved it.

3. Get user-friendly. Make use of bullet points and numbered passages to gain the reader’s attention. Emboldened phraseology stands out and lets the reader take a quick look to see if you have to exclaim anything that they aspire to learn.

4. The action. Don’t forget to embody what exactly you would like them to accomplish. If it is signing up for something, inform them how to do it and what they will gain. Have your opt-in form visibly labeled with a link back to your site.  

A squeeze page is one popular way of creating a targeted list of interested people who will with any luck grow to be clients. They are a great method to not only expand your list, but potentially your earnings too.

Related posts:

1. Create A List-Building Squeeze Page In Seconds
2. New Squeeze Page Generator Software
3. Designing a Web Crawler Friendly Web Site
4. Here?s Why You Need To Use Landing Pages
5. Search Engine Friendly Pages

This entry was posted on Thursday, February 4th, 2010 at 9:59 pm and is filed under List Building. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.