You worked hard to come up with that great Internet business idea. You labored to build a quality website and at this point you need to generate some quality traffic. Building backlinks is perhaps the most important traffic generation means there is. To put it in the simplest terms, backlinks are links from other websites and blogs back to your website. They expand your visibility on the world wide web and in addition make the search engines very happy with you. By means of linking to your website from other sites and blogs, visitors always know how to locate you with a click of the mouse. Article marketing is one tool in your arsenal that can produce a large quantity of backlinks.

Article Marketing

Lots of folks overlook article marketing as outdated, but it gets the job done and in the simplest fashion. What you want with a site is traffic and trustworthiness. With so many websites and blogs all clamoring for attention, having a great reputation goes a long way.

Article marketing lets you share quality content with other online entrepreneurs and writers. As soon as you submit to article directories, others can view and utilize your content. You get the all-important resource box to guide others to your online headquarters so that they can see more of you.

If you locate an article directory that allows links in the body of the content, then readers can click and immediately find themselves on your website. Or, you can make use of the resource box to post a direct link to your website.

Optimize Your Articles

As you are writing helpful content that others will want to read, do not forget that these articles are also ranked by search engines. With each article contemplate utilizing keywords to boost your rankings.

Let’s say that you were writing about list building. Well, “list building” is a general search word so you might use a few other words like “optin mailing list building” or “email marketing.” For that multi-word phrase you want to use, try and rank this article high by having it turn up unpretentiously several times. For a 450-word article, you don’t want your keywords to be found more than 4-6 times. Search engines frown on overstuffing with keywords. 

Using Backlinks

If you get a chance to utilize contextual links, for goodness sake, do not use anchor text (the words that disguise the link) like “click here.” That sounds just like an ad and others won’t click it. Additionally, the service may frown on it as barefaced advertising.

For your resource box, incorporate captivating and tempting words. You will conclude with a link to your site, but this can be masked with anchor text as well, instead of just the familiar website address.

With your articles, do not give away all of your secrets. If you tell everyone all they need to know, why will they want to click and visit your site? Offer them a sample of what you can possibly offer. For the rest, they will have to make use of that link.

The written word will not be trumped no matter what anybody predicts. Article marketing has an important place in your marketing plan and adding links to all your articles (or resource boxes) multiplies your chances of success.

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This entry was posted on Sunday, November 8th, 2009 at 12:46 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.