Before You Spend Advertising Dollars…

The important work of advertising is done before you spend
any money and it’s an unfortunate truth that many business
owners skip these steps altogether and end up throwing a
lot of money into a bottomless pit.

Before you advertise you have to know who you want to
advertise to. This means that you have a clear idea of who
your target market is and you know why you are uniquely
suited to serve them. If you struggle in this area it will pay
to take time out now to nail it down.

If you have your target market all worked out, you’re
ready for the next step.

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